Our class is over, but for many of the students in fall 2007 Social Media class the journey in understanding social media has just begun!
In this class, we spent most of the semester creating student-selected social media projects then worked to make those projects a success. From marketing via Facebook to making good ole fashioned business cards & hitting the pavement, each student worked to increase viewership of his or her project.
Another major project involved students coming up with a proposal for an organization to integrate social media. The best of the best were covered on the blog so if you're ever looking for inspiration then check them out.
We provided extensive live coverage of the social media conference UGA Connect. Live blogging, twitter'ing, flickr'ing, podcasts & interviews. We did the same for the college's PRSSA chapter event, Professional Connection. Was there anything the students didn't do in sharing the on-site experience with the out-of-town observers?
And then there was the 48 hours of Twitter assignment that everyone loved! What fun!
Thanks to everyone who followed & interacted with this class - especially the professionals who did a "digital drop-in" for our "social media spotlite" series.
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For more information about UGA's Grady College, please visit http://www.grady.uga.edu .
To contact Dr. Kaye Sweetser, please visit her blog or faculty page.
Showing posts with label class. Show all posts
Showing posts with label class. Show all posts
Sunday, January 27, 2008
Thursday, November 1, 2007
Reference to: Die! Press Release! Die! Die! Die!
Today when Todd Defren from SHIFT Communications was talking about the social media press release he referenced a blog post called Die! Press Release! Die! Die! Die! by Tom Foremski, saying it was written at a tipping point for public relations and helped spark the creation of the social media press release.
The title made me laugh and Mr. Defren's comments about the post inspired me to go find the post, just to see what it said. You can find it here, at the Silicon Valley Watcher site. The post touches on what many people are and were annoyed with about traditional press releases - it seems like a lot of fluff and 'spin' that we as public relations professionals try to avoid. It also offers some of the ideas that were incorporated into the social media press release.
Anyway - it was a funny title with interesting content and I wanted to share. Enjoy!
The title made me laugh and Mr. Defren's comments about the post inspired me to go find the post, just to see what it said. You can find it here, at the Silicon Valley Watcher site. The post touches on what many people are and were annoyed with about traditional press releases - it seems like a lot of fluff and 'spin' that we as public relations professionals try to avoid. It also offers some of the ideas that were incorporated into the social media press release.
Anyway - it was a funny title with interesting content and I wanted to share. Enjoy!
Saturday, September 8, 2007
9/11 class meeting at NMI
Here is a very important announcement about our next class session on Tuesday, Sept. 11:
Class will be held in New Media Institute (412 Journalism Building) instead of normal classroomDr. Scott Shamp will give SecondLife 101.
Tuesday, August 28, 2007
Monday, August 27, 2007
bring your book to class!
A little quick note to students - please bring your Cluetrain Manifesto book to class tomorrow so we can talk about about the reading!
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