Thank you, in advance, for covering the sessions. I'm so excited about this!
Just a warning that this is still a working schedule. Not everything has been finalized. We still need to come up with some creative session names!
Like Dr. Sweetser said, please sign-up for the sessions you plan to cover in the "comments."
Yea for PRofessional CONNECTION! :)
Sponsored by Porter Novelli and PRSSA
Tuesday, Nov. 13, 2007 – 1:30-6:00 p.m.
UGA Journalism Building
1:30 p.m.
Registration (Drewry Room)
2:00-2:45
Do's and Dont's of Dealing with the Media (room 403)
Faith Peppers
To Go or Not to Go: Is Grad School Right for You? (room 404)
Sarah McLean Cannon
Be an Entrepreneur (room 406)
Chuck Reece
Music PR (room 407)
Michelle Roche and Scott Siman
Meet and Greet the professionals & Resume and Portfolio Critiques (Drewry Room)
Kim Englehardt, Sherry Heyl, Nicole Hunnicutt, Jessica Laiti and Blair Logan
2:45-2:55
Break (During all breaks, refreshments will be provided in the Drewry Room.)
2:55-3:55
Professionalism 101 Round table (room 403)
Jessica Laiti, Blair Logan, Molly McFerran and Michelle Roche
Consequences of Technology on PR Round table (room 404)
Sherry Heyl, Kelly Hoag and Sarah McLean Cannon
Agency vs. Corporate vs. Nonprofit Round table (room 406)
Kim Englehardt, Nicole Hunnicutt, Chuck Reece and Scott Siman
Meet and Greet the professionals & Resume and Portfolio Critiques (Drewry Room)
Faith Peppers and Nikki Kay
3:55-4:05
Break
4:05-4:50
Bridging Media with New Media (room 403)
Sherry Heyl
Preparing for the Interview (room 404)
Blair Logan
Corporate Communications (room 406)
Alyce Sarno and Jill Krugman
True Life: Your First Six Months Out of College (room 407)
Kelly Hoag, Nikki Kay and Molly McFerran
Meet and Greet the professionals & Resume and Portfolio Critiques (Drewry Room)
Kim Englehardt, Nicole Hunnicutt, Jessica Laiti, Chuck Reece and Michelle Roche
4:50-5:00
Break
5:00-6:00
Hors d’ouevres Reception
Welcome
Dean Cully Clark
Greetings
Dr. Karen King, ADPR Head
Keynote
Porter Novelli
Special Presentation
Dr. Betty Jones, PRSSA faculty advisor
Closing
Kim Englehardt, PRSSA professional advisor
Tuesday, October 23, 2007
Monday, October 22, 2007
social media spotlite #2: Erin Caldwell
This week in class we are lucky enough to have Erin Caldwell in the spotlite. She's going to talk about her journey from social media student to online advocacy account exec with Edelman in D.C.Erin Caldwell, the founder and managing editor of Forward, graduated Cum Laude from Auburn University in May 2006 with a degree in public relations and an emphasis in marketing.While Erin was an undergrad at Auburn, she started the student-centered collaborative blog, Forward, which dishes out advice on internships, getting your first job & how lots of great podcasts.
Update 10/29: audio from skype call is now available.
The launch of MySpace's first 'original' series
Maybe MySpace is realizing it needs to being evolving with the times and add a little something extra. Forbes.com reported this morning that the social network site is creating a new show "Roomates." MySpace has hosted clips from television before, but this is the first time it has created original content and been the sole distributor.
Photos from myspace.com
According to Forbes, "A peek at 'Roommates' looks like a video version of much of what already goes on inside MySpace: Girls dance around in their bikinis, flash their lacey under things and shake their barely covered bums at the camera."
Because of the extremely high numbers of hits MySpace receives, advertising space is a hot item. If the series does as well as predicted, ads could generate a great deal more than television ads. Ford is taking advantage of this unique advertising opportunity and is a major sponsor; one of the characters will buy a new Ford car that boasts a great deal of new technological features.
While I question the uniqueness of this show and wonder if this content truly is "original," I do think it is great that all four of the women on the show will be social media savvy -- each woman will have a MySpace account as well as a personal blog. Interactivity with characters is encouraged, and viewers can influence the outcome of the show by commenting and voting.
So, are original Internet programs the next big thing? Maybe -- but I don't think the women of "Roommates" will be the next Meridith, Christina Izzy and Callie. To me there always will be something relaxing about sprawling in front of the T.V. to unwind, and sitting in my desk chair staring at my computer screen just is not the same.
Visit www.myspace.com/roomates to view the trailer.
Photos from myspace.comSunday, October 21, 2007
10 Questions - a solution to the YouTube debate
While scanning through Wired Magazine today, I noticed a story titled "Web 2.0 Project Taps 'Wisdom of the Crowd' to Probe Presidential Contenders" and thought it may be of interest for our social media class.
Lately we've been talking about the use of social media tools such as Facebook, MySpace and personal blogs by presidential candidates. We also spent some time discussing the YouTube debate and how much of a failure this was because the candidates couldn't or rather wouldn't take the questions seriously.
This was not only a failure for the candidates but also for the American voters. The candidates blew an awesome opportunity to show that they really care about America's citizens and the voters still didn't get the questions they were really concerned about answered.
This is attempt number two. Since the first one was such a failure and there was so much controversy about how the videos were chosen, a new effort called 10 questions was launched Wednesday.
The way this works is very similar to the original YouTube debate. People can submit videos of themselves asking their questions but instead of someone going through the questions and choosing which ones would be best for the candidate to answer, people can go to the 10 Questions Website and vote to move the video up or down a list in a kind of Digg-like tool. The top ten videos will be presented to each candidate completely unedited. The Website also offers its feedback on whether the candidate actually answered the question asked.
Here is the top video as of Sunday evening:
If you were to submit a video what would you ask and how would you present yourself. A big problem with the first debate was that people's use of creativity, as we saw in class with the snowman question, seemed to turn the candidates off to actually answering the question. Do you think it's ok to be a little creative to get your question across or do you think a serious answer deserves a serious question?
Lately we've been talking about the use of social media tools such as Facebook, MySpace and personal blogs by presidential candidates. We also spent some time discussing the YouTube debate and how much of a failure this was because the candidates couldn't or rather wouldn't take the questions seriously.
This was not only a failure for the candidates but also for the American voters. The candidates blew an awesome opportunity to show that they really care about America's citizens and the voters still didn't get the questions they were really concerned about answered.
This is attempt number two. Since the first one was such a failure and there was so much controversy about how the videos were chosen, a new effort called 10 questions was launched Wednesday.
The way this works is very similar to the original YouTube debate. People can submit videos of themselves asking their questions but instead of someone going through the questions and choosing which ones would be best for the candidate to answer, people can go to the 10 Questions Website and vote to move the video up or down a list in a kind of Digg-like tool. The top ten videos will be presented to each candidate completely unedited. The Website also offers its feedback on whether the candidate actually answered the question asked.
Here is the top video as of Sunday evening:
If you were to submit a video what would you ask and how would you present yourself. A big problem with the first debate was that people's use of creativity, as we saw in class with the snowman question, seemed to turn the candidates off to actually answering the question. Do you think it's ok to be a little creative to get your question across or do you think a serious answer deserves a serious question?
social media 101
Sure - you're in a social media class so who needs a "social media 101"? Well, there are a lot of little things we are not experiencing in class -- so here's a little do-it-yourself learning thanks to Christie Goodman, APR.
On the PRSA conference blog, she dishes out short lessons in learning about social media tools one step at a time from your desk.
On the PRSA conference blog, she dishes out short lessons in learning about social media tools one step at a time from your desk.
Saturday, October 20, 2007
hip hop and social media
One would think that an industry as large and affluent as the hip-hop industry would be a strong force in social media.
The thing is--they are, just in ways you would not expect. Of course they are creating blogs about hip-hop, there are sites like streetcred.com where you can have discussions with other hip-hop lovers.
However, as those that follow hip hop and its performers know, the conversation is usually between two artists or groups of artists. Recently, the conversation is between the hip hop world and the government. If you've been paying attention to the news, you would have noticed that rapper, T.I., has been arrested.
The hip-hop community is torn about this. You can find a discussion about it here.
In addition to that, hip-hop listeners are also creating their own conversations, there are sites (very explicit sites), mostly based on the musical representations of their favorite rappers. So in essence, a conversation is taking place between hip hop and the world. The rappers start the conversation and the listeners continue the conversation.
Another form of social media that these artists are using is that they make themselves and their product more available to their audiences. They have music to download, videos you can watch and also some artists have personal blogs you can follow.
They are learning that by making themselves more accessible they are cementing their fan base and allowing room for more people to become fans.
The thing is--they are, just in ways you would not expect. Of course they are creating blogs about hip-hop, there are sites like streetcred.com where you can have discussions with other hip-hop lovers.
However, as those that follow hip hop and its performers know, the conversation is usually between two artists or groups of artists. Recently, the conversation is between the hip hop world and the government. If you've been paying attention to the news, you would have noticed that rapper, T.I., has been arrested.
The hip-hop community is torn about this. You can find a discussion about it here.
In addition to that, hip-hop listeners are also creating their own conversations, there are sites (very explicit sites), mostly based on the musical representations of their favorite rappers. So in essence, a conversation is taking place between hip hop and the world. The rappers start the conversation and the listeners continue the conversation.
Another form of social media that these artists are using is that they make themselves and their product more available to their audiences. They have music to download, videos you can watch and also some artists have personal blogs you can follow.
They are learning that by making themselves more accessible they are cementing their fan base and allowing room for more people to become fans.
Thursday, October 18, 2007
Is T.V. going out of style?
After today's Peabody/Loyless State of Televison discussion, I think that social media tools, and the Internet in general, have all but destroyed the future of T.V. Well, that's not actually going to happen if the seven panelists from tonight can help it!
Click here to listen to a few ways the Internet has taken over the world of T.V.
Click here to listen to a few ways the Internet has taken over the world of T.V.
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