It seems to be common knowledge that women talk more than men. Apparently, we type more, as well!
According to a Synovate/Marketing Daily survey, 20 percent of American women who have visited a blog also have one of their own, compared to 14 percent of men. It may not be a huge difference, but it's important to note.
As one may expect, participation in blogging has a strong correlation to age. Younger people are much more active. In fact, 78 percent of those aged 18 to 24, who are aware of blogs, say they have visited a blog.
Putting these statistics together leads to an interesting conclusion. Women between the ages of 18 and 24 are the most active bloggers. Girls like to talk -- or type. Big surprise!
In addition, the survey pointed out that 65 percent of people read blogs to get opinions, and 35 percent read to be entertained. Women like to "type" about themselves. Also, about one in three people look for gossip on blog sites. I don't think men are looking for gossip. Well, not many men.
Although I had always assumed the self-proclaimed "nerds" are typically the ones reading blogs and blogging themselves, eBizMBA's list of the 30 most popular blogs proved quite the opposite. The top blogs include TMZ, Perez Hilton, Gawker, Defamer and Wonkette. This very much supports the previously mentioned survey's results.
I admit that I enjoy the occasional celebrity gossip. Who doesn't? Nonetheless, it's a little depressing to see where our online interests lie. Come on, ladies! Let's get some real information in our blogs.
Is our obsession with celebrity gossip blogs just a jumping off point for more insightful blogs?