Thursday, September 6, 2007

"gossip" blogs -- a building block?

It seems to be common knowledge that women talk more than men. Apparently, we type more, as well!

According to a Synovate/Marketing Daily survey, 20 percent of American women who have visited a blog also have one of their own, compared to 14 percent of men. It may not be a huge difference, but it's important to note.

As one may expect, participation in blogging has a strong correlation to age. Younger people are much more active. In fact, 78 percent of those aged 18 to 24, who are aware of blogs, say they have visited a blog.

Putting these statistics together leads to an interesting conclusion. Women between the ages of 18 and 24 are the most active bloggers. Girls like to talk -- or type. Big surprise!

In addition, the survey pointed out that 65 percent of people read blogs to get opinions, and 35 percent read to be entertained. Women like to "type" about themselves. Also, about one in three people look for gossip on blog sites. I don't think men are looking for gossip. Well, not many men.

Although I had always assumed the self-proclaimed "nerds" are typically the ones reading blogs and blogging themselves, eBizMBA's list of the 30 most popular blogs proved quite the opposite. The top blogs include TMZ, Perez Hilton, Gawker, Defamer and Wonkette. This very much supports the previously mentioned survey's results.

I admit that I enjoy the occasional celebrity gossip. Who doesn't? Nonetheless, it's a little depressing to see where our online interests lie. Come on, ladies! Let's get some real information in our blogs.

Is our obsession with celebrity gossip blogs just a jumping off point for more insightful blogs?


srharp said...

This study, however obvious it may be, does produce an interesting conclusion. I admit that I also love my occasional celebrity and gossip blogging, but there really is some great information out there to be sought after. I think that we all have something that's important to say and I totally agree with the statement about getting some real information on the blogs.

I also think that we may be able to use our obsession with these "gossip" blogs to create blogs that are interesting and informational. We can take the celebrity aspect out of the blog and keep the gossip part. Making people aware of interesting, new information is gossip. Let the gossip be about something that interests you or something that you just can't wait to let people know about.

abby said...

I'm glad to now I'm not alone, since I consider Celebrity gossip blogs a guilty pleasure. However, I think that they are sometimes more than simple celebrity gossip.

My favorite is Perez Hilton. I found it very interesting that the Wall Street Journal,, actually wrote an article about Perez.

For those who do not read Perez, a few weeks ago he reported that Fidel Castro is dead and there is a cover-up within the Cuban government. While Cuban-American communities have been slowly spreading this story, he is the one who leaked it to the masses. If the rumor is true, a blog scooped every major news source in America (or perhaps the world).

It seems far-fetched, but who would really be surprised if it was true? That’s what social media has done; it’s taken news both large and small and put it in the hands of citizens.