Week 2 Readings: Theory

There is a lot of reading to do before we meet as a class again on Tuesday, Aug. 21.

And it's 100% theory. Really, it isn't as scary as it sounds.

• Ruggerio's (2000) "Uses & Gratifications Theory in the 21st Century"
  
• McMillan's (2002) "Exploring Models of Interactivity from Multiple Research Traditions"
• Wellman's (2001) "Computer Networks as Social Networks"
• Rubin & McHugh's (1987) "Development of Parasocial Interaction Relationships"
  

The best strategy for reading & digesting this all is to print it out so you can highlight or make notes in the margins. This is important stuff. This is testable. But it is also interesting once you start to think about how this is related to social media.

Here We Are

Look at how great we look .... best undergraduates at UGA. Here we are - ADPR 5990 Social Media!

Welcome

Welcome to the University of Georgia Grady College ADPR 5990 Social Media class blog. This class blog is for the students. Blog about what you're seeing in the world of social media. Podcast. Comment on other students' posts. Find all the non-text book readings.

So blog on!