Saturday, November 3, 2007
I found an article (http://tinyurl.com/352yhd) on CNN.com that details GodTube, a video-sharing website with Christian content. Created by Clay Wyatt, a seminary student from Texas, GodTube drew more than 4 million unique visitors during October of this year. The videos on this new website include everything from comedy videos to theological debates. I even found this little gem:
As social media tools like YouTube become more and more mainstream, will we continue to see more sites like GodTube that target certain demographics? I believe that we will. It's only natural for smaller, more specific programs to emerge as the originals gain popularity. These new tools would cater towards a smaller population sector and ease the difficulty of finding certain types of videos. I would imagine that pretty soon we'll see video-sharing site that are specific to different regions, sports, television shows and so forth.
Friday, November 2, 2007
The most recent post talked about customer service during crisis situations. I left a comment asking if they think Twitter is a good way to communicate during crises.
Richard Levick, President and CEO, replied to my post, and this is what he said:
Good point, Katherine. We’ve found that most ‘big’ companies are still trying to get a grasp on things like dealing with RSS feeds and interacting with the blogosphere, so we feel like it will be a while before companies and large organizations finally jump on the Twitter bandwagon. That said, Twitter is certainly effective for getting the word out to a select group of folks–but just like the blogosphere, there’s no gatekeeper–so the info may or may not be completely accurate. I think we may see some of the more cutting edge Web 2.0/Web 3.0 tech companies adopting this as another customer touchpoint, but they’ll have to create strong value-add reasons to get folks to sign up for their Twitter updates.Now we have another friend out there who knows about our class! Yay for fun social media.
Thursday, November 1, 2007
The title made me laugh and Mr. Defren's comments about the post inspired me to go find the post, just to see what it said. You can find it here, at the Silicon Valley Watcher site. The post touches on what many people are and were annoyed with about traditional press releases - it seems like a lot of fluff and 'spin' that we as public relations professionals try to avoid. It also offers some of the ideas that were incorporated into the social media press release.
Anyway - it was a funny title with interesting content and I wanted to share. Enjoy!
A few great take-aways from the conversation was that the SMPR isn't just for pitching -- it is a great way to tap into SEO & share your content with folks doing general searches for things you've covered in your releases & that that you don't have use it in it's entirety. It is a template - you decide what works. There's lots more to hear though.
The audio is available for download here.
Todd, principal at SHIFT, leads client services and business development efforts for the $10M firm:
Working in high-tech public relations for approximately 15 years, Defren currently specializes in Social Media strategies and is widely noted for creating the first template for Social Media News Releases in 2006; he followed up with a template for Social Media-optimized online newsrooms in early 2007.
Prior to SHIFT, Defren was at Sterling Hager, joining in 1994 as an account manager and reaching the level of managing director of the San Francisco office in August 2000. His earlier experience included managing the strategic and tactical corporate communications at ENTEX Information Services, a $2 billion New York-based systems integrator, now part of Siemens AG.
Defren has served as a visiting professor at Emerson College in Boston, lecturing on marketing and public relations on the Internet. In 2006, Defren was named a Research Fellow and member of the Advisory Board of the Society for New Communications Research.
Education: bachelor's degree in literature from Bard College (Annandale, NY).
Todd blogs at http://www.pr-squared.com/.
Update: Listen to our discussion with Todd.
Here is my first video on networking:
The next video is on tips to use when you make your record:
Tips on how to market and promote your music:
Tips on marketing and promoting via internet:
Updated 11/1 - Changed video links to YouTube rather than hosting video in Blogger :)
Wednesday, October 31, 2007
But enough about the video itself. Let me mention briefly the marketing strategy. I'm happy to say that the Web site which provided the photos to me will also be placing a link to my video on their "Dawgs' Eye View" page sometime soon. So be sure to check it out. In addition, I plan to share it with a variety of other SEC related message boards. Finally, I also write a college football blog called Down & Distance and I'll be posting the video on there in a day or so. I hope to attract a lot of attention. Please tell your friends! =)
I am having problems directly posting my video so this is the link to YouTube! Enjoy!
With that in mind, I've uploaded the video to YouTube. Check it out:
Tuesday, October 30, 2007
Jeremy tells us a little about himself & the importance of community
The Point & their campaigns for change
How do you find online communities & engage them?
How important is it to operate by the "rules" in online communities?
Targeting specific age groups in social media
Thanks again to Jeremy Pepper for taking the time to talk to us!
For my social media project, which I proposed to the class here, I posted a video on YouTube. This remix to Sir-Mix-Alot's classic rap "Baby's Got Back" highlights some of my favorite places and things about UGA. Watch it below or go to YouTube and see it there.
Uga Got Bark!
Monday, October 29, 2007
The audio from this call is now available here.