Tuesday, November 27, 2007

Research in Public Relations

I am also in Sweetser's PR Research class, and I am doing a group research project on the adoption of social media tools by PR practitioners. One of the references that we used was really interesting and I thought that I would share it with you.

The title of the research paper is Web power: a survey of practitioners' World Wide Web use and their perceptions of its effects on their decision-making power. By: Lance V. Porter and Lynne M. Sallot

You can read the full text on the UGA Library's website through E-journals.

You can also listen to my overview of the research here.

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