Many posit if you can't say it in 5 seconds, you can't sell it. Keep that in mind when constructing pitches - for any medium.
Here are some other great resources for pitch construction:
- Blogger relations 101 lists 5 tips for engagement
- PR lessons of a clueless pitch explains the why & how
- Kevin Dugan gives pitch advice and a quiz, but questions whether you should even do it!
- Another list with a focus on ethics
- Steve Rubel goes through his own "what not to do"
Image by Claire Laurence from Wildcat online article.