crisis readings for 11/1

Sadly, we have another real case study to examine as we look at how social media can be used in a crisis as the California wildfires rage on in SoCal.

Please read the following to prepare for class on 11/1:

• Red Cross case study: Building trust during a media maelstrom
• Great links to examples of social media sites tracking the fires from Voce Nation
  
• Step-by-step plan: Facebook crisis communications
• Social media, technology and tragedy: On YouTube, Facebook, MySpace today we are all Hokies (read entire page)
  
• Communicating during crisis: Use of blogs as a relationship management tool
• Slogging, and blogging, through Katrina

The Voce link is more of a resource - click around & see for yourself how Flickr, Twitter et al are being used.