Friday, November 9, 2007

organization integration proposal

As you work on your social media organization integration proposal, you might want to check out this post from Voce's Josh Hallett as he walks through the Georgia Aquarium's use of Flickr.

The proposal, as stated in the syllabus, must suggest a specific tool and include:
  • rationale -- why should the organization be concerned, what opportunities exist
  • background on the tool -- who is using it, what is it
  • steps of integration -- provide specific "how to" steps, be detailed & consider it directions for dummies!
  • suggest a way to track the effectiveness -- metrics!
The proposal is due to me via e-mail by 5 p.m. on Monday, Nov. 19.


Patrick said...

I was very interested to see your blog post on proposals for social media organizational integration.

By any chance--- is there any way to see any of the students' proposals?

I'd be very interested in their collective approaches/individual findings. Please send anything to me at

Happy to return some research to you at the appropriate time.

--Patrick Rafter
Chief ValueCaster, Valuecasters
Wellesley, Mass

k said...

Thanks for your interest, Patrick! I posted the best proposals for each tool here on the blog - other than that I don't have any of the other work that the students did (it was 3 years ago). Sorry I can't be of more help but I think if you look at the best of round up you'll find their suggestions are still relevant!