Today Todd Defren from SHIFT Communications skype'd in for a telephone call with us in class. Lucky for us, he was more than willing to talk about his company's revolutionary proposal to overhaul the 100-year-old press release. Todd told us about the history of the SMPR, the benefits of using it & even responded to some of barriers practitioners might bring up in opposition of the SMPR.
A few great take-aways from the conversation was that the SMPR isn't just for pitching -- it is a great way to tap into SEO & share your content with folks doing general searches for things you've covered in your releases & that that you don't have use it in it's entirety. It is a template - you decide what works. There's lots more to hear though.
The audio is available for download here.