Today when Todd Defren from SHIFT Communications was talking about the social media press release he referenced a blog post called Die! Press Release! Die! Die! Die! by Tom Foremski, saying it was written at a tipping point for public relations and helped spark the creation of the social media press release.
The title made me laugh and Mr. Defren's comments about the post inspired me to go find the post, just to see what it said. You can find it here, at the Silicon Valley Watcher site. The post touches on what many people are and were annoyed with about traditional press releases - it seems like a lot of fluff and 'spin' that we as public relations professionals try to avoid. It also offers some of the ideas that were incorporated into the social media press release.
Anyway - it was a funny title with interesting content and I wanted to share. Enjoy!