Weinberg further explains that survival without the help of others in social networks is almost impossible. Social media communities flourish from neighbors of similiar interests sharing ideas and skills amongst each other. As you journey through the blogosphere, you must adapt to your surroundings and the people in them. Success gets minimized when you only submit your stories and vote for your friends' blogs. Weinberg suggests being a community participant that not only submits on a regular basis, but comments and studies the culture of social media.
"Go out and help those within the comminity who you feel add value to it. Don't use the social network as grounds to complain...we're a great group of people, albeit with strong opinions and a desire to create a useful community, but at the end of the day, we'd like you to be part of it too."
Jeremy Pepper, director of communications at The Point, would probably agree to Weinberg's analogy. We all know from our Skype conference call with him that he is an advocate for online communities and believes engaging in them is of the utmost importance.
Understand. Engage. Expand your affiliations. Become a rockstar!