Bringing Social Media to Sports

There was a recent post on how we haven't really discussed social media in relation to sports. There is a company called XOS Technologies that is using social media to promote professional sports and I thought that this would be a great listen for everyone.

Listen here.

XOS Technologies is one of the leading technology partners for maximizing the value of content and commerce for sports organizations and fans.

Social Media in Sports

Last week David Utter cited two websites that have integrated sports with social media.

We have seen plenty of discussions of social media, and its impact on the
mainstream news. Sports hasn't received the same attention as topics like the
various Presidential campaigns. But the performance of sites like Ballhype and Yardbarker may change this.

My question is why haven't more people taken an interest to this section of social media?

On sites like Yardbarker, you can read Greg Oden's, Carmelo Anthony's and Diana Taurasi's blogs. Making the athletes more available will give the fans more insight into the players' lives.

These sites also host forums where a marketplace of ideas can be exchanged from debating sports topics to the hottest rumor. If sports fanatics weren't able to partake in these, how much fun would watching sports be? ESPN's two highest rated TV shows see sports reporters arguing over sports. The viewers aren't even allowed in these conversations so imagine how volatile the conversation gets when someone laughs at Alabama for losing to Louisiana-Monroe?

This topic is one we haven't discussed in class nor has any professional we talked to brought this category up. Maybe it's time we should.