Thanks to Edelman, you already have the hardcopy version of the "Corporate Social Responsibility and Sustainability in the Blogosphere" booklet they did with First&42nd. (Thanks Edelman).
Additionally, please read "Blog bias: Reports, inferences, and judgments of credentialed bloggers at the 2004 nominating conventions�," which is an academic journal article in press.
See you after fall break!
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Related but not required is this post from the Leading Edge blog about Dell going from "worst to first" regarding online conversation: http://www.infocomgroup.net/falkow/?p=129
Also related but not required is this interview with a Cali-based chef who uses her blog as PR - she dishes out (no pun intended) regular doses of kitchen advice ranging from tools to recipes. Her Social TNT interview is posted: http://socialtnt.com/2007/10/25/3sdays-3qs-in-3-min-chef-liz-bills-california-table/
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