The most recent post talked about customer service during crisis situations. I left a comment asking if they think Twitter is a good way to communicate during crises.
Richard Levick, President and CEO, replied to my post, and this is what he said:
Good point, Katherine. We’ve found that most ‘big’ companies are still trying to get a grasp on things like dealing with RSS feeds and interacting with the blogosphere, so we feel like it will be a while before companies and large organizations finally jump on the Twitter bandwagon. That said, Twitter is certainly effective for getting the word out to a select group of folks–but just like the blogosphere, there’s no gatekeeper–so the info may or may not be completely accurate. I think we may see some of the more cutting edge Web 2.0/Web 3.0 tech companies adopting this as another customer touchpoint, but they’ll have to create strong value-add reasons to get folks to sign up for their Twitter updates.Now we have another friend out there who knows about our class! Yay for fun social media.